Most recently I was AVP Marketing at Internshala, where I cut candidate CAC 4x by fixing Performance Max signals. Before that, five years in growth at Naukri, India's largest jobs platform. Today I work directly with founders and marketing leads on three things: finding and fixing what leaks paid budget on Google and Meta, making conversion tracking tell the truth, and winning back users who have gone quiet. Fixed scope, fixed price, and I do the work myself.
Everything here happened. Each line names the company and the mechanism, because a number without a mechanism is only a claim.
Rs. is Indian rupees, roughly Rs.85 to 90 per US dollar.
Three kinds of result are on the table, and the mechanism behind each is one I have run before.
Because the existing ones were too slow. Python over LLM APIs.
Four fixed-scope engagements and one ongoing format. Each one starts with diagnosis and ends with a document you own.
The same process on every engagement, and the same checklist on every account.
This is the core of the checklist. It is the same list on every account, which is why the audit takes five days and not five weeks. Every item in the memo carries the observed evidence, the fix, and the projected monthly saving or lift.
Google Ads (Search, Performance Max, Shopping, App campaigns), Meta Ads, GA4, Google Tag Manager, Looker Studio, Tableau, SQL, DV360, AppsFlyer, MoEngage, Apify, Apollo, Clay, Python and LLM APIs. Where I do not know a tool in your stack, I say so before we start.
I am in Delhi. I take calls in your morning and deliver in mine, so you usually have a reply waiting when you start work.
| Your hours | My clock (IST) |
|---|---|
| UK office hours, 9 am to 5 pm | 1:30 pm to 9:30 pm |
| US Eastern, 9 am to 1 pm | 6:30 pm to 10:30 pm |
Invoices in USD or GBP. Fifty percent to start, fifty on delivery. US clients get a W-8BEN. UK business clients account for VAT under the reverse charge, so no VAT appears on the invoice. A short engagement letter covers scope, confidentiality, and IP, which transfers to you on payment. If I touch customer-level data, I sign your data-processing agreement.
US and UK e-commerce and lead-generation brands with active spend on Google or Meta, a founder or a small marketing team, and a specific problem: a cost per order that crept up, conversions that do not match orders, a Performance Max account nobody fully trusts, or a large customer list nobody emails. Also founder-led B2B companies where outbound still sits with the founder, and any business with a big user base that has gone quiet.
Companies that want an agency to run everything day to day with a team behind it. Anyone who needs a guarantee on ROAS. Enterprise marketing organisations with the specialists already in-house.
Most recently I was AVP Marketing at Internshala, where I cut candidate CAC 4x by fixing Performance Max signals. Before that, five years in growth at Naukri, India's largest jobs platform. In between, I co-founded the North Uttar Pradesh branch of a solar company and built its revenue line from zero. Eight years in commercial roles, six-plus in growth. IIFT MBA, B.Tech in IT. Since April 2026 I have been building AI marketing tools independently and consulting.
Two things about how I work that the numbers do not show. First, I do the work myself. What you read in the memo is what I saw in the account. Second, I distrust attribution by default. Where a result can be measured against a holdout, I measure it that way, and I say when it cannot.
You tell me the spend, the stack and the symptom. I tell you whether I can help and what it costs. If I cannot help, I say so on the call.